The journal
The Muji Lab blog
Leads, AI agents, production hardening and web presence. Prices, rules, and what actually works.
Your app was generated in an afternoon. Here is what will break
It works on the machine of whoever built it. Nobody dares touch it. And it goes in front of real customers next month. What breaks is predictable, and it is almost always the same list.
Lead, prospect, contact: what you are actually buying
In most sales proposals, contact, lead and prospect all mean the same row in a spreadsheet. That is exactly the problem.
How much does a website cost in France in 2026?
“A website costs an arm and a leg.” Not necessarily — and depending on your region, part of the bill can be covered. The real ranges, in euros, and what to know about grants.
Getting found on Google near you: local SEO, simply
Someone two streets away types “your trade + your town” into Google. The million-euro question: is it you they find, or the competitor?
Why a brochure website is still essential in 2026
“It's all on Google and social now, no need for a website.” That's false, or rather dangerously half true. Here's why.
How long before a website pays for itself?
“Fine, but how long until it pays back?” The question that stalls the decision. Honest answer: it depends mostly on what you do with it.
What should a good brochure site contain? The pages that really matter
Too many pages, too few: the real question is that each one has a reason to exist. Here's what a good brochure site contains.